“Seemingly every American moviegoer has at least one touchstone Paul Rudd performance lodged in his or her heart. For goofballs, it’s his character in “Wet Hot American Summer.” For the Dionysian bro, it’s the desk-slapping newsman of “Anchorman.” For cynics, it’s Pete in “Knocked Up” and “This Is 40.” But @marvel isn’t interested in any of these small-fry demographic slices. The @marvel bet is that #PaulRudd’s magic can be combined with the studio’s batting average to turn “#AntMan,” which comes out July 17, into the equivalent of Josh from “Clueless” in the hearts of movie-watching males. Photo by @jeffbrownjeffbrown for #NYTMag.” By nytimes on Instagram.
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