"It's hard to imagine hearing a "ho! ho! ho!" from this fellow, who @nytimes photographer D. Gorton captured in a parking lot in Paramus, New Jersey. In fact, in 1977 — the year this photo was taken — a @nytimes story declared that "a ho! ho! is a no-no." The job placement service that hired the Santas wanted to avoid frightening children. So Santa's catchphrase was banned, replaced with "cheerful hellos by name and maybe a 'hearty, but not too loud,' laugh." The article does not say whether #Santa was encouraged to carry Vixen's head through shopping mall parking lots. This #nytweekender, we'll be sharing more photos of #Santas from the @nytimes #archives. #🎅" By nytimes on Instagram.
Posted on infosnack.