"The @nytimes photographer James Hill captured this pair of spectators before world-class chess players competed in the World Chess Candidates tournament in Moscow. Seeking to add more pizazz to #chess, promoters have tried to rebrand the game as hip. In Moscow, players were treated like members of a cool albeit unusually intelligent boy band. But many world-class players just aren't cut out for the nonstop self-promotion that celebrity culture demands." By nytimes on Instagram.
Posted on infosnack.
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