"It's time to toss whatever you thought you knew about @jimmybuffett's lazy, hazy @margaritaville out the window. The singer's company, with its themed restaurants featuring erupting volcanoes and boat-shaped booths, started as a tropical cousin to @officialtgifridays. Through trial and error, it has expanded to include offerings in lodging, alcohol, licensing and media. Now, as @margaritaville pursues growth for the first time overseas, where @jimmybuffett has a much softer fan base, the company is trying to recast itself as a broad, aspirational brand — the Ralph Lauren of leisurely escape, if you will. Forget the ville. This is a Margarita World. @scottymacphoto took this photo of beachgoers relaxing near @margaritaville_hollywood_beach while on assignment in Florida." By nytimes on Instagram.
Posted on infosnack.