I'm Dr. Joshua Schwimmer, a nephrologist in New York City. • Kidney Notes was the first active nephrology blog, and The National Library of Medicine still uses Kidney Notes as an example of how to formally cite blogs in the medical literature. • Professionally, you can find me at Kidney.nyc. • Kidney Notes is for educational purposes only, not medical advice. Consult qualified health care professionals. See disclaimer.

Tuesday, May 17, 2005

Thoughts on Google Ads

I pondered whether including Google Ads would be disruptive or disreputable. I've kept them, not only to help support my espresso habit, but because they represent a valuable real-time commentary on what the markets find interesting. Even the ads I disapprove of -- like those advertising herbal cures for kidney failure or for centers offering transplants from "altruistic donors" -- show the types of advertising patients are exposed to and the types of alternative therapies they may be considering. (Put another way: ads are content.) I've decided the benefits of ads are worth purposefully including them, in small doses, in the main text.

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