I'm Dr. Joshua Schwimmer, a nephrologist in New York City. • Kidney Notes was the first active nephrology blog, and The National Library of Medicine still uses Kidney Notes as an example of how to formally cite blogs in the medical literature. • Professionally, you can find me at Kidney.nyc. • Kidney Notes is for educational purposes only, not medical advice. Consult qualified health care professionals. See disclaimer.

Wednesday, April 16, 2008

Drug Advertising Has Gone Viral: Anti-Claritin Pro-Zyrtec Ad in NYC

"Missing: 2 hours. Last seen: while waiting for Claritin to start working. If found please call: 1-800-4-ZYRTEC." Apparently, drug advertising has gone viral.
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