We are Apple’s best customers. By “we,” I don’t mean fanbloggers in particular, I mean power users in general. Those of us who learn the deep details of the software we use, or who write scripts and Automator actions to speed up our work. We’re not Apple’s best customers because we buy lots of Apple products (although some of us do). We’re its best customers because of our leverage.
I’ll bet you know several people who bought a Mac, an iPad, or an iPhone because they saw you using one and noticed how easily you did things that were difficult for them. They may have asked for a demonstration of Fantastical; they may have asked whether they could still do X, Y, or Z on a Mac; they may have asked for a recommendation on which iPad to buy; but however it happened, you were largely responsible for Apple sales beyond your own collection of devices. That’s leverage.”
- Apple leverage - All this
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