Wednesday, November 29, 2006

"Popular Brands May Brand the Brain" (Neuroeconomics)

From the Washington Post:

Marketers may have your number, neurologically speaking: A new study finds that familiar brands evoke faster, more positive responses in the brain than lesser-known brands.

In tests on young adults using real-time functional MRI (fMRI), the logos of well-known auto and insurance companies "lit up" areas of the brain associated with warm emotions, reward and self-identity.

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