The idea is that you store the word "ICE" in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency". In an emergency situation, ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It's as simple as that, and for more than one contact name you can use ICE1, ICE2, ICE3, etc.(A side effect, which might actually prevent this from being widely adopted, is that when this person calls, the caller ID displays "ICE.")
Technorati Tags: ICE, In Case of Emergency, Memes