Sunday, July 31, 2005

Serenity and Mood Disorders

Bipolar disorder has hijacked my Google ads, which is puzzling, since I haven't written anything about depression or bipolar disorder. I finally figured it out: I previously wrote about Serenity, a highly-anticipated film by Joss Whedon. Serenity also happens to be the trade name for lithium orotate, a nonprescription form of lithium, which is being marketed for depression and mood disorders. (A Google Scholar search is here.) According to one web site, it is "100% natural & safe, effective, does not require a prescription, is non-addictive & non-toxic, has absolutely NO side effects, and is 100% money back guaranteed." Of course, the fine print notes that "The statements on this web site have not been evaluated by the U.S. Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease."

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