The School of Textiles and Design at Heriot-Watt University in Edinburgh have begun what is believed to be the world's first-ever study on how women's clothing affects the bottom.(Thanks, Shrinkette!)
Models with variously sized posteriors will wear different types of clothing as part of the research, which will examine how designs, colours, patterns and fabric types affect perception.
Others will be asked to assess how big or small each model's backside appears to look in the outfits.
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