Monday, September 25, 2006

How to Get Doctors to Wash their Hands

From the Freakonomics Column of the New York Times:
They pressed their palms into the plates, and Murthy sent them to the lab to be cultured and photographed. The resulting images, Silka says, "were disgusting and striking, with gobs of colonies of bacteria." The administration then decided to harness the power of such a disgusting image. One photograph was made into a screen saver that haunted every computer in Cedars-Sinai...
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