I'm Dr. Joshua Schwimmer, a nephrologist and internal medicine physician in New York City. • Kidney Notes was the first active nephrology blog. (Trivia: Kidney Notes is so old that the National Library of Medicine still uses it as an example of how to formally cite blogs.) • Professionally, you can find me at Kidney.nyc. • Kidney Notes is for educational purposes only, not medical advice. Consult qualified health care professionals. See disclaimer.

Tuesday, March 14, 2006

Spending on Drug Advertising Slows

Via CBS News:
Client confidentiality prevents Andrew Schirmer from revealing specifics, but it's easy to believe his claim that his job has been especially challenging lately. Schirmer is trying to devise a new ad campaign for Viagra, Pfizer Inc.'s erectile dysfunction drug, at a time when racy spots for impotency pills helped fuel the public's ire over drug commercials. There hasn't been a Viagra TV ad since November 2004, when regulators requested Pfizer halt the commercials because they violated several regulations, including making unsubstantiated claims.

"With all the sex in ads this is the one place where we can't use sex," laments Schirmer...
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