Tuesday, March 14, 2006

Spending on Drug Advertising Slows

Via CBS News:
Client confidentiality prevents Andrew Schirmer from revealing specifics, but it's easy to believe his claim that his job has been especially challenging lately. Schirmer is trying to devise a new ad campaign for Viagra, Pfizer Inc.'s erectile dysfunction drug, at a time when racy spots for impotency pills helped fuel the public's ire over drug commercials. There hasn't been a Viagra TV ad since November 2004, when regulators requested Pfizer halt the commercials because they violated several regulations, including making unsubstantiated claims.

"With all the sex in ads this is the one place where we can't use sex," laments Schirmer...
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