Via CBS News:
Client confidentiality prevents Andrew Schirmer from revealing specifics, but it's easy to believe his claim that his job has been especially challenging lately. Schirmer is trying to devise a new ad campaign for Viagra, Pfizer Inc.'s erectile dysfunction drug, at a time when racy spots for impotency pills helped fuel the public's ire over drug commercials. There hasn't been a Viagra TV ad since November 2004, when regulators requested Pfizer halt the commercials because they violated several regulations, including making unsubstantiated claims.Technorati Tags: drugs, advertising, viagra, pfizer
"With all the sex in ads this is the one place where we can't use sex," laments Schirmer...
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